Mother's Day is one of the most important commemorative days of the year, where families across the world get together in celebration of motherhood.
Whether it is a new mom or the family's matriarch, moms worldwide are known to do whatever it takes to get their families ahead, which is worth celebrating.
Why Do We Celebrate Mom?
Mothers will do whatever it takes to support their families. From cooking and meal prepping to attending soccer games to providing financial and emotional support, it is safe to say that mothers wear many hats and are usually the piece that holds a family together.
Celebrating mom is nothing new. In fact, celebrations can be traced back to the ancient Romans and Greeks, who would throw festivals in celebration of their maternal goddesses, Rhea and Cybele. As a result, Mother's Day is celebrated across the globe.
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In the United States, the first Mother's Day was established by President Woodrow Wilson on May 9, 1914, It would be celebrated on the second Sunday of May each year.
"As a public expression of our love and reverence for the mothers of our country."
- President Woodrow Wilson
He publicly announced that all should thank their mothers for the hard work that goes into raising children and running households after the successful event planned and marketed by Ana Jarvis.
She created an event at her local church that brought Confederate and Union soldiers together to celebrate peacefully. And she figured the best way to do that was a celebration in honor of everyone's mothers on the anniversary of her mother's death.
Who's Planning a Party for Mom?
Mother's Day celebrations can become a huge family event that involves much planning and investment to make the day special.
From daughters to children, to spouses and even parents, Mother's Day signifies an important day when the family gathers for celebrations.
As the fourth largest spending holiday and the top spending day of the year, it is not uncommon to find extended families uniting to celebrate the mothers in their families.
Our Love for Mom is Boosting the Economy
Over the past couple of years, consumers have been spending more and more on Mother's Day gifts and events.
According to the NRF 2024 Survey carried by Prosper Insights & Analytics consumers planned on spending $254.04 per person to celebrate their moms.
That sums up to $33.5 B,that’s 84% of all americans planing on celebrating “Mom” on her big day, while people between the ages of 35 to 44 are expecting to spend the most to show their love with a budget of $345.75 on average.
Who are we celebrating?
While 59% of the people celebrating are expecting to buy gifts for their mom or stepmom, 22% of them are buying gifts for their wife and 12% for their daughters.
What are the most popular Mother's Day gifts?
If you’re not yet sure about what to give to mom, take some ideas from the most popular items people were planning to spend on according to the NFR's Survey:
- Flowers - 74%
- Greeting cards - 74%
- Special outings - 59%
- Gift cards - 51%
- Clothing / accessories - 43%
- Jewelry - 40%
- Personal services - 32%
- Houseware / gardening tools - 37%
- Books / CD’s - 24%
- Electronics - 21%
- Other - 27%
The Most Benefited Businesses in The Mother's Market
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Businesses worldwide know Mother's Day is a significant annual holiday when they can rake in record sales. In the United States, it is no different.
Businesses will not falter when it comes to Mother's Day preparations.
It is safe to say that consumers are not afraid to spend on celebrating these important women in their lives, but when you analyze how much they are they planning to spend in their gifts, it depends a lot on what they are buying:
- Jewelry - $7B
- Special outings - $5.9B
- Electronics - $3.5B
- Gift cards - $3.2B
- Clothing / accessories - $3B
- Flowers - $3.2B
- Personal services - $2.9B
- Houseware / gardening tools - $1.8B
- Greeting cards - $1.1B
- Books / CD’s - $0.8B
- Other - $1.2B
Where are they buying their gifts?
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However, unlike other holidays, consumers are not exclusively shopping online but are venturing into physical stores when needed.
According to the National Retail Federation, consumers are planning to buy their gifts in the following venues:
- Online (35%)
- Department store (32%)
- Specialty store (29%)
- Local / small business (25%)
- Discount store (23%)
- Specialty clothing store (12%)
- Catalog (2%)
Is Marketing Taking Advantage of The Consumer's Emotions?
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Marketing for Mother's Day has been around since the holiday's inception.
Marketers know that families will be spending on Mother's Day and must ensure they buy their products or services.
On holidays like this, it would not be uncommon to find sentimental commercials that influence the consumer's emotions.
Moms deserve the best. But advertising plays a significant role in purchasing ideal gifts for their mothers.
Advertising is a powerful tool that businesses use to catapult their sales.
Celebrate Mom Her Favorite Way
From flowers to greeting cards and family gatherings at her favorite restaurant, Mother's Day is the one time a year to celebrate Mom for everything that she has done and represents in your life. So how do you plan on celebrating her this year?
